Pinterest, The
Images Social Network
A U.S. study shows that
Pinterest is almost as popular as Twitter.
The study indicates that 67%
of Internet users in the USA have an account on the Facebook network. The
Surveys have found that the second most used social network is Twitter with 16%
And, who closely follows, is interested with 15%.
A curious fact? Even Mark
Zuckerberg, creator of Facebook, is a user of this platform.
Pinterest is the union of two words, Pin
plus Interest, which would come to be translated as hooking interests, the big
difference of this network is that it is 100% visual.
How does
works Pinterest?
The aim of Pinterest is to
Promote interaction between users, but concentrating on the publication and
re-publication of photos and videos.
Through this network, users
Can share their contacts with images and recordings, either themselves or
others. The contacts may republish, rate or comment.
The images and videos can be
accompanied by texts with no more than 500 characters.
Pinterest Uses
Pinterest is a new social network designed to share pictures and videos
on a kind of whiteboard (pinboard). Within Pinterest content is organized into
different categories, such as: architecture, history, humor, travel, and more.
Pinterest is climbing positions and many wonder why. We can say that
Pinterest has potential for a variety of uses such as:
1. For creative teams, the
tool provides the ability to work collaboratively, arise environment where
brainstorming and images that can act as an inspiring and motivating.
2. To raise awareness of a
brand, product or service, Pinterest is ideal to build catalogs with prices
included, and offering no cost online presence. It is also possible to test new
ideas, testing how many users "pinean" about a new product.
3. For foodies, Pinterest
offers post all kinds of recipes, with step by step preparation and pictures of
it.
4. For professional
photographers, Pinterest offers the possibility to present their portfolio of
work and find new ideas for compositions.
5. To plan a social event, you
can get ideas and contact you with people who can help you all the details of
the event are innovildables.
6. For travelers, via
Pinterest can plan trips, adding links, photos of the places to visit, hotels,
etc.. It can also make complete albums of photographs taken during the trip.
7. For the collector, with
Pinterest can prepare a catalog with pictures of objects or parts you collect
and make them known to the world.
According to
users of the network, highlighting the design and usability of Pinterest, which
has encouraged its widespread use.
How much cost Pinterest
Recently this
network has been valued at 7.7 billion dollars. It should be noted that this value
is an estimate.
The reasons
for this valuation are:
·
The main
attractive advertising constitutes the length of time that users remain on the
platform. We have studied that each user remains in place on average 89
minutes, which is much greater time spent in the other networks (such as
Twitter, with an average 20 minutes).
·
The visual
impact it has on its users, due to its attractive interface.
Traffic statistics prove that
Pinterest is at this time the preferred social network, mostly, for future
brides, fashion lovers, for food and the
arts. The board also finds many travel, home organization, books and gifts or
favorite products.
The big difference is that this network
is 100% visual. And there lies the success of it is visual, organized and yet
you can promote and / or share links.