miércoles, 27 de marzo de 2013


Pinterest, The Images Social Network


A U.S. study shows that Pinterest is almost as popular as Twitter.
The study indicates that 67% of Internet users in the USA have an account on the Facebook network. The Surveys have found that the second most used social network is Twitter with 16% And, who closely follows, is interested with 15%.
A curious fact? Even Mark Zuckerberg, creator of Facebook, is a user of this platform.
Pinterest is the union of two words, Pin plus Interest, which would come to be translated as hooking interests, the big difference of this network is that it is 100% visual.
How does works Pinterest?
The aim of Pinterest is to Promote interaction between users, but concentrating on the publication and re-publication of photos and videos.
Through this network, users Can share their contacts with images and recordings, either themselves or others. The contacts may republish, rate or comment.
The images and videos can be accompanied by texts with no more than 500 characters.
Pinterest Uses
Pinterest is a new social network designed to share pictures and videos on a kind of whiteboard (pinboard). Within Pinterest content is organized into different categories, such as: architecture, history, humor, travel, and more.

Pinterest is climbing positions and many wonder why. We can say that Pinterest has potential for a variety of uses such as:
1.   For creative teams, the tool provides the ability to work collaboratively, arise environment where brainstorming and images that can act as an inspiring and motivating.
2.   To raise awareness of a brand, product or service, Pinterest is ideal to build catalogs with prices included, and offering no cost online presence. It is also possible to test new ideas, testing how many users "pinean" about a new product.
3.   For foodies, Pinterest offers post all kinds of recipes, with step by step preparation and pictures of it.
4.   For professional photographers, Pinterest offers the possibility to present their portfolio of work and find new ideas for compositions.
5.   To plan a social event, you can get ideas and contact you with people who can help you all the details of the event are innovildables.
6.   For travelers, via Pinterest can plan trips, adding links, photos of the places to visit, hotels, etc.. It can also make complete albums of photographs taken during the trip.
7.   For the collector, with Pinterest can prepare a catalog with pictures of objects or parts you collect and make them known to the world.

According to users of the network, highlighting the design and usability of Pinterest, which has encouraged its widespread use.

How much cost Pinterest

Recently this network has been valued at 7.7 billion dollars. It should be noted that this value is an estimate.
The reasons for this valuation are:
·         The main attractive advertising constitutes the length of time that users remain on the platform. We have studied that each user remains in place on average 89 minutes, which is much greater time spent in the other networks (such as Twitter, with an average 20 minutes).
·         The visual impact it has on its users, due to its attractive interface.
Traffic statistics prove that Pinterest is at this time the preferred social network, mostly, for future brides, fashion lovers, for food  and the arts. The board also finds many travel, home organization, books and gifts or favorite products.
The big difference is that this network is 100% visual. And there lies the success of it is visual, organized and yet you can promote and / or share links.